⚑ Customer feedback round — held before the internal stage
☐ Decide visibility — Matilda's answer (Q5)
Customer
JV
ML
MS
JL
+3
Internal
ES
TR
AK
MN
+5
Concerns
Schedules
4
Clear communication
3
Understanding needs
3
Strengths
Creativity & innovation
4
Skills & expertise
3
Proactivity
2
Value delivered
2
Customer satisfaction at 3/5 with unresolved delivery issues driving account to Poor
Internal team flagging schedule pressure for 2 months, not yet visible in customer feedback
Proactivity seen as High risk by both customer and internal Aligned
Innovativeness: customer wants more, internal rates Medium, gap not yet critical Watch
Account continuity stable, key contacts engaged, QBR scheduled
Scope confusion: client unclear on current work
Unclear responsibilities after scope change
Show all risks →
New product launch needs campaign support
Summer resourcing gap we could fill
Show all opportunities →
CSAT
3.0
↓ −0.5
NPS
100
↑ +0 (9)
Response
75%
↑ +5%
All feedback
Customer · internal · account owner
Customer ⚑ 1
Poor
Customer feedback only
Schedules
Deliverables arriving late
Clear communication
Updates feel irregular and vague
Creativity & innovation
Internal 2 new
Poor
Internal feedback only
Innovativeness
Delivery adequate but not exceeding expectations
Proactivity
Customer has flagged slow initiative
Account owner
Fair
Owner feedback only
Proactivity
2 escalations took 48h+ — client expects same-day response
Account continuity
Relationship stability
QBR scheduled, exec check-ins maintained
CustomerCustomer feedback2/2 responses · Aug 2025⚑ Review requiredPoor
Held before the internal stage — 1 answer needs your decision. Review →
Is the collaboration running smoothly? (1–5)
JV
Joel Vuorinen
3 / 5
ML
Matilda Leppänen
3 / 5
Is account management running smoothly? (1–5)
JV
Joel Vuorinen
3 / 5
Generally ok, but response time on urgent issues could be faster.
ML
Matilda Leppänen
2 / 5
We feel like we're chasing updates rather than receiving them proactively.
What's coming up for the account?
JV
Joel Vuorinen
Q3 product launch coming up, we'll need extra campaign support for the launch period.
InternalInternal feedback5 respondents · May 2026Poor
Is the collaboration running smoothly? (1–5)
TR
Tony Rhonda
2 / 5
Capacity too tight — consistently finishing at the last minute.
AK
Anna Korhonen
3 / 5
Workload manageable but deadlines are slipping.
Is your own work running smoothly? (1–5)
TR
Tony Rhonda
2 / 5
Work is meaningful but the pace is unsustainable. 3 of 8 deliverables missed deadline.
AK
Anna Korhonen
4 / 5
Creative work is engaging. Scheduling pressure is the main pain point.
Account ownerAccount owner feedbackErika Salo · May 2026Fair
Is the collaboration running smoothly? (1–5)
ES
Erika Salo
3 / 5
Delivery issues and communication gaps need attention. Proactivity is the most urgent fix.
Assessment of account continuity (1–5)
ES
Erika Salo
4 / 5
Key contacts engaged, QBR scheduled, relationship stable despite operational issues.
Customer feedback
2/2 responses · 20 Aug – 27 Aug 2025 · Complete
Analysis — why status is Poor
CSAT baseline 3/5 — this alone would be Fair
Previous issues flagged as unresolved → increases risk to Poor